Tuesday, 28 February 2012

Top 5 Tips for Managing Your Online Presence

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It occurred to me that many of my readers would have their own individual online presence/image – hence this blog post on how to manage it. Unsurprisingly, prospective employers will check up on your online image/presence, and this will undoubtedly have an effect on your application. With much emphasis on digital media, having your own online presence will certainly boost your application. However, if you don’t manage your online image effectively, then expect the consequences.

1) LinkedIn

Consider LinkedIn your online CV. If you haven’t set up an account yet then set one up. If your still a student or recent graduate, make sure you include all the work experience you have, as well as any relevant involvement in extracurricular activities. Try to complete your online profile as much as possible – LinkedIn has a wizard to help you do this. To boost your profile, try to get a few recommendations from other people.

2) Other social media

Don’t forget about the other sources of social media. This obviously includes little social networking sites like Facebook and Twitter. Some recruiters are known for checking out your Facebook profile AND the friends you have on there - so be wary of the impressions that you are sending out. To avoid a faux pas, increase your privacy settings to make it harder for people to access your complete profile.

In addition, be cautious with what you’re tweeting on Twitter, if you wouldn’t like a potential employer to read it, then chances are it’s not worth tweeting. Like with Facebook though, there are privacy settings to avoid this issue.

3) Email

I’ve spoke about email signatures before, and I reiterate that they are important when sending out professional emails. Currently, my email signature incorporates a standard closure of ‘many thanks’ including my twitter handle and blog URL.

In addition, some email accounts set up email profiles e.g. Windows Live Mail. This profile is connected to your MSN Live Messenger (if you’ve ever used it), and features your most recent profile picture amongst other things. If you suspect you may have a Windows Live profile, then it is something to check up on as search engines will definitely pick it up.

4) Search Engines

It is healthy to check your name in search engines from time to time. This will ensure that your online presence is professional with no blunders.

5) Personal Websites

If you haven’t already, it may be a nice idea to set up your own blog and to use it as an online portfolio of work. For example, if you’re a creative writer then you can upload your work, and thus create an online portfolio. Everyone likes to browse at other people’s work, and even better if a potential employer spots you.

I hope some of you have the above useful. It is certainly important to maintain and improve your online image. If you have any questions about this post, please feel free to send me an email – I’d love to hear from you.

1 comment:

  1. Great tip is to google search your name but after having opened a new tab under the 'Private Window' setting (or similar). Then you can see what others will actually see, without your cookies altering things etc.